Build your own
custom watch.
Pick a model, then the dial, bezel, hands and strap. Add your name or your logo to the dial and an engraving on the caseback. The preview updates live, and your custom watch arrives in 9–11 days with a Seiko automatic movement.Pick every part, add a name or a logo and see the result live. Delivered in 9–11 days.
10 models to customize. Automatic mod watches with a Seiko movement, designed online.
All from $349, free US shipping, duties included.
Most popular
DEPTHDive-style · 5 ATMFrom $349
INTERVALSports chronograph · SubdialsFrom $349
ORBITLegendary octagon · Tapisserie dialFrom $349
AXISTimeless elegance · Date windowFrom $349The other 6 models
PRISMSport-chic · Iconic bezelFrom $349
NAUTANautical spirit · 5 ATMFrom $349
PRESTIGEPrestige · Day & dateFrom $349
FIELDIntegrated bracelet · ContemporaryFrom $349
ATLASSeiko NH35A automaticFrom $349
NAUTICItalian cushion case · Extreme legibilityFrom $349
You design your watch online.
It’s built to order.

- Built to order
- Nothing is assembled in advance: your watch is built for you, to your configuration.
- With you in 9–11 days
- Those 9–11 days cover assembly to your specs and free DHL Express delivery. Duties and taxes are included: nothing to pay at delivery.
- The watch
- Automatic Seiko movement · 316L stainless steel · Sapphire crystal · Water resistant to 5 ATM (50 m) · Movement certificate included. Engraving available on the caseback and on the side of the case.
- In the box
- Certificate of authenticity · Movement certificate · Warranty card · Velvet watch box · Strap adjustment tool
- 30-day returns
- Not right on your wrist? Send it back within 30 days for a full refund of the watch price. 3-year warranty on the movement and finish.





















