Build your own
custom watch.

Pick a model, then the dial, bezel, hands and strap. Add your name or your logo to the dial and an engraving on the caseback. The preview updates live, and your custom watch arrives in 9–12 days with a Seiko automatic movement.

237 reviews on Trustpilot · Read the reviews10 models · $349 · Free US shipping, duties included

Buying a gift? Give a gift card and let them design it

10 models to customize. Automatic mod watches with a Seiko movement, designed online.

All at $349, free US shipping, duties included.

INTERVALSports chronograph · SubdialsFrom $349

AXISTimeless elegance · Date windowFrom $349

DEPTHDive-style · 5 ATMFrom $349

Every choice shows up live: you see exactly what you will receive.

ORBITLegendary octagon · Tapisserie dialFrom $349

PRISMSport-chic · Iconic bezelFrom $349

NAUTANautical spirit · 5 ATMFrom $349

PRESTIGEPrestige · Day & dateFrom $349

FIELDIntegrated bracelet · ContemporaryFrom $349

ATLASSeiko NH35A automaticFrom $349

NAUTICItalian cushion case · Extreme legibilityFrom $349

Watchmaker fitting a hand with tweezers on a Modus chronograph dial

You design your watch online.
It’s built to order.

Our watchmakers: Your configuration goes to our watchmakers. Each watch is regulated and checked individually, then photographed before it ships.
With you in 9–12 days: Your watch is assembled to order, to your configuration, then regulated and checked individually. Those 9–12 days cover everything: assembly, checks and free DHL Express delivery. Duties and taxes are included: nothing to pay at delivery.
The watch: Automatic Seiko movement · 316L stainless steel · Sapphire crystal · Water resistant to 5 ATM (50 m) · Movement certificate included. Engraving available on the caseback and on the side of the case.
In the box: Certificate of authenticity · Movement certificate · Warranty card · Velvet watch box · Strap adjustment tool
30-day returns: Not right on your wrist? Send it back within 30 days: we email you a prepaid return label. 3-year warranty on the movement and finish.

Frequently asked questions about custom watches

How much does a custom watch cost?

From $349, with free shipping to the US, duties included. Text on the dial, the date magnifier and the sapphire caseback (on models that offer it) are included. Paid options: your logo on the dial +$12, caseback engraving +$12, side engraving +$12, your logo engraved on the caseback +$12, GMT hand +$49, extra strap +$45, priority production +$25, gift wrapping and message card +$12.

How long does delivery take?

Your watch is built to order and delivered in 9–12 days with DHL Express, free. Duties and taxes are included in the price: nothing to pay at delivery.

What can I customize?

The case, dial, bezel, hands and strap, then text or a logo on the dial, an engraving on the caseback or the side of the case and, depending on the model, a sapphire caseback to show off the movement.

Can I put a name or a logo on the dial?

Yes. Text fits on two lines of 20 characters, in ten lettering styles, at no extra cost. A logo (PNG, JPG, WebP or SVG) costs +$12; the dial takes either text or a logo, not both.

Which movement powers the watch?

An automatic Seiko movement: the Seiko NH35 for three-hand models and the Seiko NH34 for the GMT option. This kind of watch is often called a “seiko mod”: Modus Horlogerie designs it around this caliber.

What warranty do I get?

A 3-year warranty against any manufacturing defect: movement, case and water resistance, under normal use. After-sales service is handled by our own workshops.